Buzzfeed's Secret

Does Buzzfeed Know the Secret? -- New York Magazine: " . . . Peretti wanted to fabricate memes, and after years of experimentation, he built BuzzFeed as a shop to do so. He didn’t do it for the news, or the movie gossip, or the cute pictures of pandas. Beneath BuzzFeed’s cheery gloss lies a data-driven apparatus designed to figure out what makes you click. Peretti is aware that if he really has divined that secret—if he can reliably manufacture, at mass scale, content you will want to share—he will have developed an asset of immense value. . . . "(read more at link)

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