Another Paywall Falls, Readers Don't Want to Pay for Online News

Another wall tumbles: The Dallas Morning News dismantles its paywall, tries to sell premium features instead — paidContent: "Readers don’t want to pay for news online - Moroney said that research the newspaper did with print subscribers showed that what readers were willing to pay for wasn’t the actual content itself, but the method of delivery — that is, the printed newspaper. When offered the exact same content online for a price that was 90-percent less than the average print subscription rate, only five percent of readers said they were interested."

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