`The Meaning of Human Existence’: Charlie Rose: Video - Bloomberg:
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On “Charlie Rose,” a conversation with E.O. Wilson. He is one of the world’s most distinguished biologists and naturalists. His new book grapples with some of life’s most fundamental questions. It’s called “The Meaning of Human Existence.” (Source: Bloomberg 10/28)
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Aaron Sorkin on Writing, Showers, Doing Coke (video)
Aaron Sorkin on Writing, Showers, Doing Coke: Video - Bloomberg:
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Screenwriter Aaron Sorkin discusses his writing process, taking multiple showers a day, and taking drugs. Sorkin talks to Bloomberg’s Emily Chang for an installment of “Studio 1.0" (Nov. 6 Bloomberg)
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Screenwriter Aaron Sorkin discusses his writing process, taking multiple showers a day, and taking drugs. Sorkin talks to Bloomberg’s Emily Chang for an installment of “Studio 1.0" (Nov. 6 Bloomberg)
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Native Advertising, the New Normal? (video)
Native Advertising: Is It the New Normal?: Video - Bloomberg:
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PureWow CEO Ryan Harwood discusses the rise of native advertising with Bloomberg's Trish Regan on "Street Smart." (Source: Bloomberg 10/14)
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PureWow CEO Ryan Harwood discusses the rise of native advertising with Bloomberg's Trish Regan on "Street Smart." (Source: Bloomberg 10/14)
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YouTube Stars, Literary Lions
YouTube Stars, Literary Lions--
From YouTube Stars, Literary Lions - WSJ: "... Book publishing is just the latest slice of the media market that YouTube stars are venturing into as they try to capitalize on their online celebrity. Style guru Bethany Mota and “MysteryGuitarMan” Joe Penna now have television shows. Others, like video blogger Jenna Marbles, have radio gigs. Some, like comedians Anthony Padilla and Ian Hecox, even have movie deals. Stylist Ms. Phan and others are striking endorsement deals as companies seek to reach elusive younger consumers. Books are another means to market to the mammoth fan bases that YouTube sensations have built on the video-streaming site. Many YouTube content creators complain that they don’t make much from the site, partly because YouTube typically keeps 45% of the revenue generated from advertising...."
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From YouTube Stars, Literary Lions - WSJ: "... Book publishing is just the latest slice of the media market that YouTube stars are venturing into as they try to capitalize on their online celebrity. Style guru Bethany Mota and “MysteryGuitarMan” Joe Penna now have television shows. Others, like video blogger Jenna Marbles, have radio gigs. Some, like comedians Anthony Padilla and Ian Hecox, even have movie deals. Stylist Ms. Phan and others are striking endorsement deals as companies seek to reach elusive younger consumers. Books are another means to market to the mammoth fan bases that YouTube sensations have built on the video-streaming site. Many YouTube content creators complain that they don’t make much from the site, partly because YouTube typically keeps 45% of the revenue generated from advertising...."
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